Digital technology in service of music and singing education

Digital technology has created a terrain for completely new ways of artistic expression and introduced some modern, new methods of practicing art in all of its shapes and forms. Although most artists and art consumers were skeptical for a long time towards the potential and capability or digital technology to achieve the same quality standards as conventional methods, digital art has so far proven all of these prejudices wrong. These days, even voice lessons and singing tips for beginners are much easier to utilize due to better technology that is used in this art.

When talking about digital art, we usually address artists using modern technology and digital channels of communication to create pieces of art, regardless of the field of interest. However, the technology can be used as a powerful method for spreading and exploring art. The digital platform we reviewed in this article has made a specific, a valuable combination of art and digital technology, taking advantage of the technology to change traditional ways of teaching art. In this particular case – to teach singing.

Singing classes in the digital package

We purchased and tried recently quite popular software called Superior Singing Method to check various positive and negative critics this platform got so far. Namely, this method is a digital package developed and designed by Aaron Anastasi to be sort of digital singing course and substitute live singing classes with music teachers. This digital program includes basic music and singing theory instructions, over 50 voice lessons, adjusted to all voice types, followed by over 30 practical workshops and vocal exercises, plus 4 bonuses covering different practical singing tips for beginners or advice for professional singers. The main idea of the project was to provide singing course to everyone who needs it, but to make it available for purchasing online, taking classes from your home, anytime it suits your schedule, carrying course with you at your tablet or smartphone and to provide all of that for much lower price compared to real-time conventional classes with singing teachers.

A wide range of benefits

The greatest benefit of this program is the fact that it works. There are many users reporting positive experiences and obvious progress they made with their technique for only a few weeks of course. The second benefit is the quality of the provided material. Singing tips for beginners are professional and useful enough to get going even the complete laymen. Other vocal lessons and practical exercises are detailed, inspiring, creative, interactive and above all effective, thus even professional singer can use it. Further, software is completely mobile and practical, easy to purchase and download and leaves plenty of room for exploring the powerful combination of digital technology and art.

Is the digital world too sterile for art?

This question brings opposite points of view leading to potential critics even to this singing program. As one of greatest disadvantages to Superior Singing Method, some users report the lack of actual vivid contact with a teacher, constructive conversation and mentorship, the chance to ask questions and suggestions, as well as the skepticism towards the ability of digital technology to convincingly convert natural voice into accurate audio sounds.

  • October 8, 2018
  • Blog

Four ways to improve your digital marketing

Digital marketers have moved further in 2018, and it has become clear that consumers are taking over the market and have become more widespread than ever. Thanks to the development of smartphones, 77% of Americans can be in multiple places at once. With the help of social media, various platforms, and apps, people now communicate more comfortable with brands and companies. So, if you are developing your business, it’s unthinkable to be invisible on the web. On the other hand, for digital marketers, this has become an excellent way of interaction with the audience.

Pay attention to conversion

digital-marketingWhen coming to digital marketing, data is the essential thing. In this case, data and metrics should influence your every decision. Nowadays, you have to dig through data to find out where potential customers are spending time and can you offer them something better. When you discover their hidden interests, you can target them with specific content and special offers. If you perform this part of a job well, then you can make potential clients buy your products can services. It is essential to focus only on conversion, not just lead.

Think about long-term investment

While it might be tempting to try short-term wins, serious marketers always think in advance and consider the long-term value. So, before investing your recourses in one camping, you might need to think about projects that will pay off in the long term. Also, when you are making plans with your team, you shouldn’t look at the investment that will bring you immediate glory, but about the things that will improve your company and brand. In this way, you will have a long-term strategy, and your business will attract clients all over again.

Know who your audience is

Depending on what type of products and services you are trying to promote, the audience plays an essential part in this process. If you aren’t visible on the web, it’s like you don’t exist and the only way you can be visible is with the of the audience. You should use tools that show you website analytics, social media analytics, and digital channel reporting. The more information you have on the audience, the more efficient your digital marketing will be. These tools will help you see the age of people visiting your website, their interest, and where they are living. In this case, you can offer them more exciting content and campaigns.

Quality contents is a must

If you aren’t skilled in writing content, then you should hire someone. If you make grammatical mistakes, or your sentences are bad, and overall you don’t provide enough information, then your audience will leave you. How can they trust someone who doesn’t offer then quality? You can always hire a digital marketing company that deals with this part of the job. At least, you will be sure that your website or social media account is in the right hand and you will avoid making mistakes.

Communication of Digital Arts

Concepts such as digital art, cybernetics, net art, or software art have long occupied an important place in artistic practices, but not the necessary attention. Although the first works in the field of digital art have already been created in the late 60’s, the terminological and content uncertainty in the use of the heading can be detected even today. This use is caused, first and foremost, by the diversity of practices belonging to a given field of art: computer graphics, interactive installations, music, software art, biotechnology.

The question of the use of the media itself also causes a certain degree of ambivalence. Some works use a digital/virtual space as a tissue through which they are constituted and in which they exist, while others build their own “material”, reality form only through a digital medium. Various “straight lines” that can be singled out do not possess unique genre parameters (nor is it possible to speak of a single aesthetic of digital art or cyberspace).

The change of media, first of all, technical nature, did not exhaust the possibilities of expression but, on the contrary, multiplied them. Linearity (spatial and temporal) is replaced by interactivity, the ability to reverse the content and form of work. Thus, the status of artistic work as a given and comprehensive object is called into question: the work is open – as it is exposed to interventions, subject to expansion and change, a new intrusion of meaning. In other words, work (painting, sculpture, installation, ambiance, text) is presented in the form of a situation that requires the interaction of the template and observer, resulting in an aesthetic experience.

Breaking Boundaries

The measure and quality of interaction/change are, of course, often predetermined by the intent of the author, but at the same time imply a change in his / her authorial status as they leave room for the intervention of the observer, thereby becoming a participant. The idea of authorship as an exclusive right over the whole of an art object is precisely in digital arts reconsidered through numerous and different strategies of an interaction of work with other “non-authoritarian” subjects. The observer is introduced from a passive view position into a “co-author” position: by his original entry, he/she can change the meaningful content of the work.

The boundary between high art and popular culture becomes fluid through the eclectic merging of elite and consumer, aesthetic and functional codes, private and public codes. Concepts such as original and copies, which were initially worked in modernism through serial production and machine reproduction, are deconstructed at the same time using the dominant copy-paste practice characteristic of the Internet culture. Multiple “cloning” of the artwork questions the privilege of mimesis: since the copy is identical to the original, the mechanical reproduction of the object appropriates (or deletes) the authenticity, and the plagiarism ceases to exist. The “death” of the copy is presented by examples of net art, the work is multiplied, present at all times and in every part of the Network.

Professional Tip That Will Help Your Business Grow

Every start is difficult, especially when you have no previous experience. Starting a new business is just like that, some people even say it is the most difficult thing they have ever started. We don’t want to scare you away from starting a new business, we just want to give you an idea of what to expect. One of the problems that people have is they are hoping that it will be an easy task to start up a business and become successful. Well, we have news for you, starting a business is a really complicated process that takes time and effort if you want to achieve any success at all. If you don’t want to make the same mistake as the majority of people do and start a business that will fail, then take our advice and follow our instructions.

Professional AssistanceAll you have to do is read through this article and by the end, you will be educated about every single aspect of starting a business and you will be much more confident about the decisions that you will be making. We have made this article by using the knowledge of some professional business owners who are really successful, so you can be sure that the advice is worth trusting.

Professional Assistance

One of the things that you must have as a rookie business owner is some type of professional assistance at all times. We have asked more than ten successful business owners for one advice they would have given themselves when they have started and all of them said the same thing and that was to search for professional help. Of course, they became successful without any professional help, but they had something called luck and that gave them an opportunity. You most likely will not have that type of luck, that is really rare, so if you want to succeed the real way, you need to search for some professional assistance right now.

There are various ways you can use professional assistance you just have to find one that you like. You can hire a professional business lawyer, he can help you out a lot because he will not allow you to make any rookie mistake, or you can find a business mentor and hire him to give you professional advice. These business mentors are people who have achieved a lot of success with their business and they want to share their experience with other people.

Stay Dedicated

If you don’t feel like hiring professionals to help you out, to run a business, then we don’t have many more tips to give you that will help your business grow. Well, we might have one more and that is to stay dedicated to your goal and mission that you want to achieve. There are a lot of business owners who are not dedicated, and they don’t like their business, all of them will fail at some point and the reason is that they are not driven to have a successful business anymore.

A good sales system will improve your bar’s efficiency

In case that you are wondering what else could you improve in order to increase the efficiency of your bar, here are some useful tips. We are sure that you have done all you could to enhance your menu of drinks and food and hired nothing but the experts to be your staff but, that is not enough. In order to make sure that your bar runs the way it should, you need to make sure that all sails are done in a way that is beneficial to your business strategy.

If you want to prevent loss and increase efficiency, having the right technology that can support your business operations and transactions is the most important aspect of your business strategy. Getting the most of your sales system is how you make sure that your bar stays successful. The best thing is that our software monitors your transactions without disturbing your everyday business affairs and activities.

Your operations can continue without any disruption. You can prevent loss of any kind by auditing over the counter drinks sales. In case that you decide to try our bar consulting services, you will soon find out that our services of your sales data analysis will greatly improve the way your bar management works. It all revolves around highlighting the transactions at risk. If you pay some attention to this in a timely manner, you can largely increase the revenue of your bar and overall efficiency.

The benefits from the sales analysis

The most obvious benefit from our sales analysis services is keeping track of all your sales much easier. Wherever you can avoid any complications that are completely unnecessary, do it. Keeping things simple results in increased efficiency and always keep that in your mind. When you are dealing with a large number of orders every day, it is very easy to lose track and make a mistake.

There is no need for this. With a simple sales analysis, you will avoid all that fuzz and bring back all things to order. When your system works well, you will soon realize how important and vital a good sales system is, in order to keep your bar running smoothly and more importantly, with the most satisfying results. So, by implementing this system to your bar, you will get various benefits and advantages that will make new opportunities for you.

An efficient sale system can make your bar very lucrative and successful. And there is one more aspect to this whole situation and that is the fact that more and more people prefer to sport their check out by card rather than with cash. A good sales system will make sure that your clients always get a quick service because a good service is what keeps them coming back to your bar. Besides this, it is more efficient and faster that way. A good way of tracking all your transactions will help you to earn money.

Call center services to help you grow your business

Anyone who is into growing their own business knows that, without customers and clients, there is no business. They are something like the lifeblood of what you intend to do, a final ingredient in your recipe for success. If you want to keep running your business smoothly, you will need to tend to your clients and customers and their needs.

This implies providing them with a customer care by responding to their calls and emails, answering their questions and providing them with all the necessary updates that are important to keep them posted about your business and the products you offer.

To make sure that you manage all this work efficiently, you could take into your consideration hiring a company that deals with call center services like inbound and outbound customer services. This should become an integral part of your company as it is a way how you can make sure that your customer base keeps growing exponentially with your business.

call center outsourcing will help you manage all your front-line support without any additional effort and you will save time, money and effort. Instead of dealing with such obligations, you can now completely focus on your business and ongoing projects and leave these things in the most capable hands of customer service companies.

Maintaining and managing customer relationships

If you decide to give a try to customer service outsourcing, you will have to put certain trust into a company that you choose to do these kinds of services for you. It will not be easy as no start is ever easy but, usually, it works very well for both you and your customers and what is good for you all is good for the company as well.

The good thing is that by choosing to hire a customer service, you will be taking care of your customers and their needs in the best way possible and that is a fact. Happy clients mean prosperity and business longevity without any doubts.

Also, a customer service company will go through every step of the outsourcing process in order to make sure that your customers are fully satisfied and their needs are taken care of with great care. They fully understand the importance of customers to you and your business so you can expect nothing but the utmost professionalism when it comes to doing their part of the work.

The point is to make a healthy relationship with your customers who know they can rely on your company to always get a necessary information about what they need to know. This means handling your emails, calls, live chats and appointments and all that with your knowledge and consent.

Nothing can happen without your approval and that is the most important thing. In a modern world of today, if you are planning running a company and starting your own business, hiring a customer service company can only help you out to do it properly.

Message Me or Not at All

Sending messages are not exclusive to SMS, Messenger or Chat rooms. Posters can be used to send a direct or a subtle message. When you send a message, you need to watch your recipient. Is the recipient getting the message? How does the recipient understand the message? What is the reaction of the recipient?


These are relevant questions that you may need to answer if you are into posters. The message needs to get across, and the only way to do that is to design something that your intended audience can understand. If your audience does not understand it, it may be better not to have sent the message at all.

Messages Are Considered Good Under Specific Circumstances

The message of your poster can be considered good if it has a positive message. While a negative message can be used to spur something positive, it is always safe to start and end on a positive note. Unless you are promoting a horror movie or something that is naturally negative, the rule of thumb is always the positive tone. People love to feel good, and the only way to do it is to send a positive message. You can do this using the appropriate visual and choice of words. Your message can then be considered good, says leposters.

quote-1460237__180Messages Are Considered Excellent When

Another thing concerns excellence. Many claim to have an excellent poster design and so on. Your message can be considered excellent if it is done with a specific aim. You need to target a specific audience. Otherwise, you will end up with no audience. An experiment was done where a poster was positioned, and those who passed by were watched. While many just passed by, there were individuals who glanced at the poster. The time element involved is just a few seconds. Excellent messages are understood by just glancing at them for just a few seconds.

Messages Are Considered Effective When

A third thing concerns effectiveness. What is the use of a well-designed poster if it is not effective? The effectiveness is measured by what many believe is the call to action. Did your poster call the intended individual into action? If so, then the message is considered effective. This portion is the most difficult part of the poster medium. A lot of posters with good visuals and good taglines never make it to the last stage. Those who noticed the poster were just amused but were never brought into action. The response to your message is what matters says


It is really funny but if your message is not read and nothing happens, it would be better is no message was sent at all. This can be your guiding line in your quest for the poster where the intended audience makes a response. With communication overload being a daily thing for most people, the challenge is to present something out of the ordinary. Or it can be so ordinary that people will notice it. Again, your success is measured by your intended result.


To Post or Not to Post

When it comes to posters, the question often asked is: shall you post or shall you not? Preparing is one thing, but posting is another thing. Many times, posters are already ready, but then you discover something else. You missed something, and it’s all printed and ready. You are then confronted with a decision. You hung those posters anyway and waited for the result.


Then the results come in. No one responded to your poster. What could be the problem? Leposters know what the problem is, and it may be good if you asked for some advice.

Poster Basics

Posters were the precursors to the newspapers. During the time when there was no printing and everything was written down, announcements were written on a specific size of paper and were posted on the town square for everyone to see. It was a communication tool then, and it is still now. You use posters to communicate something. There is a specific size of the poster. If you go too small, it becomes difficult to read, and if you go too big, it becomes a nuisance. Posters need to be the right size and need to have the right message to be effective.

vintage-1395176__180Poster Preparation

Preparing a poster is complicated, most especially if you have an intended target audience. Leposters can help you with the preparation since it is their specialty. The preparation involves certain steps that need to be followed. Like any other product, the target audience needs to be identified. After that, you will need to come up with the right visual imagery and choice of words to your audience. The initial goal is to spark interest, and the end goal is to bring your audience into action. In the case of a stage play, the initial goal is to arouse curiosity and the end goal is to let them watch the stage play.

Poster Distribution

Distributing your poster is as important as designing it. Again, the reference point is your target audience. You will need to stick your posters where your target audience can easily see it and identify. If you are posting a party, that would not be a real problem. But if you are posting a product, then you will need more effort. Visuals enhance your message. It is like having a double message. Your visual image must compliment your text. If you do this properly and distribute your poster right, you will accomplish your goal.


Nothing gives more pleasure than seeing your work accomplish what it was designed for. Poster design and proper posting give you the results. What if the result was not satisfactory? Well, you may need to rethink your process. You can do this with the help of posters. If your poster achieves the fifty-percent mark or more of the expected results, then that can be considered satisfactory. To improve your efficacy rating, you may need to do some initial experimentation before finalizing something. You will constantly improve if you analyze your feedback.


  • September 27, 2016
  • Blog

Visual Communication Travels Faster

Visual communication or communication with pictures or symbols travels faster. The mind registers visual cues faster, and it is easily remembered. Visual signs conjure memories and relationships so that when the text is added, the message comes through faster. This formula can be used in personal messages and events or business related messages.

A good example is a poster for a school activity like a school fair. By using images of a carnival, the message of fun and enjoyment is easily relayed to the intended audience. That is how fast visuals can travel to the mind.

The Message Needs to be Clear

Although visuals can relay a message alone, a corresponding text will pinpoint the message accurately. For this purpose, you will need, a poster designer and printer like posters. If you are in the Glasgow area or any area nearby, you can easily make contact regarding your requirements. You can easily sit down and discuss your requirements and the message for your corresponding poster. The combination of visual and text will surely make your message crystal clear. The purpose of the poster is none other than to present something wherein the specific message is easily relayed and understood.

ipad-tablet-technology-touch-mediumThe Medium Needs to be Attractive

In the age of electronics and video displays, the three-dimensional medium still reign supreme. When e-books became abundant, many believed the printed book would become obsolete. The opposite is happening. Book sales are improving even with stiff competition from e-books and application in the smart phone. When you decide to go for the poster medium, you need to make sure that you have something attractive. Attractive means that it is visually appealing and that it carry the message that you want people to get. With the resurgence of the book, the poster, which carries similar qualities, is an attractive medium.

The Timing Needs to be Right

Timing is of the essence in almost everything. You need to understand that sometimes product launches fizzle out due to bad timing. You can talk with us at posters to discuss the timing of your poster. Aside from the visual aesthetics like the color, choice of graphics and choice of typesetting, the timing has to be included in the plan. When all of these things are decided upon, one other thing you will need is to select the best places where to position your poster. A poster of a school event may be easy. But a poster for a product launch or product introduction can be difficult.


Just bear in mind that visuals like posters are still relevant. The human eye is designed to look at three-dimensional objects. In this regard, the poster qualifies. The visual and text may be two-dimensional, but the poster itself is the three-dimensional addition. You can touch it; you can feel it, and you can view it from different angles. That is the beauty of it. Posters can also stay in the same spot for a time, adding to the principle of presence and repetition.


  • September 27, 2016
  • Blog